Your bathroom shelf is a time capsule — let’s bring it into 2025

There’s been a quiet revolution happening in bathrooms — and no, it’s not just about houseplants on the windowsill. In 2025, it’s not about how much you have, but why it’s there. People are swapping chaotic drawers full of half-used serums for a smaller, smarter collection of things that actually do what they promise. Think less “influencer shelfie”, more “I can find my moisturiser before coffee”. If your products don’t spark a little joy or at least make your skin feel human again, they’re out.

Towels that aren’t just there to look pretty

It might sound dramatic, but your towels deserve a glow-up. No more scratchy, sad rectangles that never really dry anything. In 2025, people are finally investing in proper, plush towels — and not just one. Rotating two or three quality sets (yes, even in a tiny flat) means less stress, fewer laundry panics, and, frankly, better skin. It comes as no surprise that something as basic as a towel can make your morning feel more like a moment and less like a chore.

Rise of the ‘slow skincare’ shelf

Let’s be honest: not every product needs to multitask like it’s running for office. The slow skincare trend is sticking around, and for good reason. People are choosing fewer formulas that do more over time, and they’re not rushing the process. A quiet favourite in this movement is Elemis, whose balms and creams are a far cry from the slap-it-on-and-hope approach. You’re not going to see overnight miracles, but what you will see is skin that looks alive without trying too hard.

Tech is (finally) worth the socket space

Bathroom gadgets have gone through their awkward phase, and it’s about time. In 2025, tech that earns its place is all about function over flash. One thing that’s basically non-negotiable now? A reliable electric toothbrush. And not one of those bargain bin ones that sounds like a lawnmower. Brands like Oral-B have stepped up their game with models that do the thinking for you — pressure sensors, timers, maybe even a gentle nudge when you’re slacking on the back molars.

The unofficial essentials

Okay, so no one needs a candle that smells like burnt vanilla and nostalgia. But let’s not pretend the small extras don’t matter. That playlist you only use while brushing your teeth. The ridiculous face mask you wear while doom-scrolling. These bits don’t clean your pores or polish your enamel, but they turn your bathroom into a space you actually want to spend time in. And if 2025 has taught us anything, it’s that how you feel in your bathroom might just set the tone for your whole day.

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