Wexford farmer calls for better integration of dairy and beef systems

Michael Martin from Rathnure Co. Wexford will present the findings of his Nuffield Ireland Scholarship research at the annual Nuffield Ireland Conference which takes place in the Horse and Jockey Hotel, Thurles, Co. Tipperary on Friday, 14th November 2025…

A farmer and lecturer, Michael’s research explores Ireland’s position in the global beef market.

Michael completed an undergraduate degree in Agricultural Science from SETU, before he went on to study a Masters in Ruminant Nutrition at Harper Adam’s University.

He currently works on the family farm at home and lectures in Agricultural Science in Kildalton College and Carlow Institute. As an avid member of his community, Michael is involved in his local GAA club on the senior hurling team and he is currently club secretary. 

Michael’s Nuffield Ireland research highlights beef market advantages, such as EU access and strong social licence, as well as challenges like dairy-origin beef quality and consumer price sensitivity.

His recommendations include a beef finishing bonus, improved marketing, and stronger integration of dairy and beef systems to secure Ireland’s role as a sustainable beef leader.

Nuffield Ireland Annual Conference

The Nuffield Ireland conference, will feature a fireside chat with Laura Burke, Director General of the Environmental Protection Agency (EPA) and will hear presentations from five returning Nuffield Ireland Scholars, including Michael Martin

Speaking to Wexford Weekly about this year’s conference, Joe Leonard, Chair of Nuffield Ireland, said:

“This year’s conference theme, ‘Cultivating Opportunities from Obstacles’, reflects the resilience, innovation, and leadership that define the Nuffield Scholar community. It also speaks directly to the heart of what Nuffield is about – turning challenges into leadership opportunities. Our scholars have travelled the world to bring back insights that will help shape the future of Irish agriculture.”

“Our annual conference is open to all who have an interest in the future of agriculture and food, not just Nuffield alumni and stakeholders We’re proud to host this event and invite everyone with a stake in farming, food, and rural development to join the conversation.”

One of the presenting scholars will also be selected by attendees at the conference to receive the Padraig Walshe award, named in honour of the late agri-leader and Nuffield Scholar, Padraig Walshe.

In addition to hearing the research findings from returning Nuffield 2024 scholars, attendees will have the opportunity to be introduced to the successful candidates for 2026.