Wexford GAA intend to maintain and build on relationship with Clubber TV

Wexford GAA recently released their strategic plan…

Many points stood out on the Strategic Plan 2026-2030, however, an interesting one was Wexford’s plan to maintain their relationship with Clubber TV. It comes following the GAA’s recent introduction of a tighter policy on match-day streaming, which caused a stir with passionate GAA friends across the country.

The Gaelic Athletic Association (GAA) introduced a tighter policy on match streaming aimed at protecting its broadcast deals with partners like RTÉ and TG4.

Under the new rules, county boards or other GAA units must apply at least six weeks in advance for permission to stream a game, and they cannot stream matches at the same time as games being shown by national broadcast partners.

The policy also strengthens oversight of commercial elements such as advertising to avoid conflicts with official sponsors. The changes effectively end the more flexible arrangements that existed during the pandemic and are intended to stop situations where the same games are effectively “sold twice” across different platforms.

Despite this, its new strategic plan, Wexford GAA outlines an intention to “maintain and expand its relationship with Clubber TV” as a key part of its media and communications strategy.

The Wexford GAA County Board views the relationship as important for expanding the reach of Wexford club competitions, allowing supporters both locally and abroad to watch championship matches through high-quality online streaming.

The plan signals that Wexford GAA wants to continue collaborating with Clubber to enhance coverage, grow audiences, and maximise the promotional and commercial value of its club championships in the coming years.

The outgoing GAA President, Jarlath Burns, was critical in the past of the deals that County Boards — including Wexford — struck with the sports streaming platform.

Jarlath Burns was critical of the deals some county boards struck with streaming companies such as Clubber TV, arguing that they were undermining the GAA’s national broadcast agreements and sponsorship arrangements. He said the situation meant the association was effectively “selling the same games twice” and warned that some of the arrangements involved “ambush marketing”, where sponsors linked to streaming platforms conflicted with official GAA sponsors.

Burns also suggested that some counties had buyer’s remorse about the agreements, and emphasised that future deals should ensure counties keep ownership of their footage and that streaming partners respect the GAA’s national sponsorship and broadcast rights.

Some critics believe that the new streaming policy could be impractical and restrictive, particularly the rule preventing streaming when a national broadcaster is showing a game.

Some argue it may limit access to club matches and undermine existing county partnerships with streaming platforms, many of which have helped increase coverage of club championships.

It was suggested in the media that some County Boards may rebel against the GAA’s new streaming policy. With Wexford GAA seeing Clubber TV in their future plans, it’s safe to say that it’s not the end of this story.

Read Wexford GAA’s 2026-2030 Strategic Plan here.